We have the pleasure of working with Bloom Australia as their external marketing team. Our mission is to deliver nationwide advertising that authentically represents the brand and each designer, showcasing their commitment to contemporary, exclusive international and Australian fashion-forward bridal. Notable names include Vivienne Westwood, Danielle Frankel, Elly Sofocli, Varca, Alex Perry and more.

Bridal, as a thoughtful and considered purchase, presents its challenges in achieving rapid sales turnaround. Given that it is often a one-time purchase for many customers, our focus lies in consistently acquiring new customers while nurturing existing ones until they are ready for their next purchase. This ongoing acquisition strategy ensures that we maintain a steady stream of customers and cultivate lasting relationships for sustainable growth. That's why, in order to effectively navigate this landscape, we needed to adopt a strategic approach to advertising and a broad funnel approach.

By conducting in-depth target market research and developing a strong targeting foundation and creative, we gained a profound understanding of our sophisticated bridal customer base. This enabled us to tailor our messaging and advertising efforts to resonate with their preferences and aspirations, ensuring that our marketing initiatives are not only impactful but also drive meaningful engagement and conversions.